Official World Golf Ranking (OWGR)
Redefining Golf Rankings with a User-Centric Digital Platform
United Kingdom
United KingdomEstablished in 1986 by founding partners including the R&A, USGA, PGA, Masters, and the European Tour, the Official World Golf Ranking (OWGR) serves as the authoritative ranking system in professional golf. To modernize its digital presence, OWGR collaborated with 96 Digital, alongside technology partner Endava and the European Tour, to overhaul the platform, enhancing accessibility and user engagement.
Challenges:
- Diverse Audience Engagement: Catering to a wide range of users—professionals, analysts, fans, and officials—necessitated a platform that is device-neutral, omnipresent, recognizable, and highly user-friendly.
- Complex Data Integration: Managing extensive data synchronization required a well-structured content hierarchy and a streamlined user experience to ensure easy access to relevant information.
Solutions:
- Comprehensive Platform Redesign: We reimagined the platform from strategy and architecture to branding, data integration, user experience (UX), and design.
- Key Features Implemented:
- Omnipresent World Rankings: Ensured that rankings are accessible across all devices, providing real-time updates to users.
- News Section: Developed both current and archived news segments to keep users informed about the latest developments in golf.
- Graphing Tools: Introduced player comparison tools, allowing users to analyze performance metrics effectively.
- Player Histories & Archives: Provided detailed player profiles and downloadable archives for in-depth research.
- Results & Events Calendars: Integrated comprehensive schedules and results to keep fans and professionals updated.
- Sharable Content Widgets: Enabled content sharing and embedding to enhance user interaction and platform reach.
What Our Partners Say
“
BRAVO!
Not only is the new design simple, yet stunning; the site is easy and fast to navigate. The new ways you have given users to explore the depth of our data and rankings are tremendous. Kudos and Congratulations.
Ian Barker
Director, PGA and European Tour
