BWF Ecosystem | 96 Digital - Badminton Technology & Fan Engagement Solutions

Badminton World Federation (BWF)

Transforming Global Badminton Through a Unified Digital Ecosystem

Malaysia

The Badminton World Federation (BWF), the global governing body for badminton, envisions making badminton a leading sport accessible to all, giving every child a chance to play for life. To realize this vision, BWF sought to develop an interconnected digital ecosystem encompassing fan-centric websites, corporate platforms, and educational channels. This ambitious project required extensive service design and architectural development over several years.

Olympics champion Chen Long holding a Chinese flag

Challenges:

Diverse Stakeholder Engagement: Managing interactions among 180 Member Associations, five Continental Confederations, thousands of players, officials, educators, and hundreds of annual tournaments.

Comprehensive User Profiling: Developing over 40 personas, including browsers, administrators, officials, media, sponsors, and loyal fans, to tailor user experiences effectively.

Operational Efficiency: Evaluating operational overheads, personnel management, web administration workflows, and security protocols to streamline processes.

mobile designs for news in English and Chinese

Solutions:

Integrated Digital Ecosystem: We delivered a robust, interconnected ecosystem that exceeded BWF's initial goals, supporting and extending badminton's global reach. Key components include:

Centralized Website Architecture: Enabled real-time content publishing, live fan and media data tools, and access to corporate and stakeholder information.

Tournament Microsites: Developed dedicated microsites for major events, including Tokyo 2020, to engage fans and provide event-specific information.

Educational Channels: Established platforms to support BWF's engagement strategies, promoting increased global participation among teachers, schools, coaches, and technical officials.

Extranet CRM Application: Created a comprehensive CRM system to manage operational data, including staff, suppliers, media, commercials, tournaments, training, officials, and inventory.

High-Efficiency Cloud Architecture: Implemented scalable cloud solutions to handle increased traffic, especially during peak events, ensuring millions of page views per day.

Outcome:

The collaboration resulted in a dynamic digital ecosystem that enhanced BWF's global presence and operational efficiency. The interconnected platforms facilitated seamless communication among stakeholders, enriched fan engagement, and supported BWF's mission to promote badminton worldwide.

What Our Partners Say

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96 brought a unique combination of creativity, design, technical, and project management skills to deliver a suite of integrated, data-driven solutions for BWF. Impressive traffic growth proves they provide meaningful user journeys, helping maintain the quality expectations of stakeholders and fans.