HSBC BWF World Tour
Powering the Digital Transformation of Elite Badminton
Malaysia
Challenges:
- Global Fan Engagement: Expanding digital reach across diverse markets while ensuring a seamless user experience.
- Real-Time Data Integration: Delivering live match results, statistics, and rankings with high accuracy.
- Scalable Digital Infrastructure: Ensuring smooth performance during peak traffic moments, such as major finals.
Solutions:
- Dynamic Tournament Microsites: Created a network of fast, engaging event microsites to showcase match schedules, results, rankings, and behind-the-scenes content.
- Live Scoring & Data Feeds: Integrated real-time APIs to deliver up-to-the-second match updates and player stats.
- Personalized Fan Experience: Developed features like match alerts, interactive brackets, and localized content to enhance user engagement.
- Seamless Sponsorship Integration: Ensured optimal brand visibility for HSBC and other key partners across all digital platforms.
- Optimized for Mobile & Global Access: Designed a high-performance, mobile-first experience to cater to fans on the go.
Results:
- DSignificant Traffic Growth: Increased user engagement across BWF’s digital platforms.
- Enhanced User Retention: Improved site dwell time and return visits through interactive content.
- Seamless Fan Experience: Enabled millions of fans worldwide to stay connected with their favorite players and tournaments in real time.
What Our Partners Say
“
96 brought a unique combination of creativity, design, technical, and project management skills to deliver a suite of integrated, data-driven solutions for BWF. Impressive traffic growth proves they provide meaningful user journeys, helping maintain the quality expectations of stakeholders and fans.
Thomas Lund
Secratary General, Badminton World Federation
