Celebrating Badminton’s Olympic Journey

Badminton debuted as an Olympic sport in Barcelona 1992, with a rich history and plenty to celebrate. On the back of the hugely successful platform we developed for Rio 2016, BWF wanted to expand the offering and ensure they could reach an even wider fan base all the way to Tokyo 2020 and beyond.

Tokyo 2020 Olympics

Tokyo 2020 Olympic Badminton (Dedicated Digital Platform)

One key feature when we delivered for Rio 2016 was IOC’s inaugural inclusion of live badminton data into their Olympic Data Feed (ODF) – Including live scores, schedules, venues and results. As we move on to Tokyo 2020 we have even more data at our fingertips, meaning we’re delivering more potent stats and live data to entice fans globally.

Working closely with ODF’s team, we developed ‘data listeners’ and publishing processes for the data delivered every fraction of a second. Also, with in-depth testing and superb ODF technicians, we covered every scenario including connection outages at the venue. This was achieved by utilising ODF’s Backup Internet Feed (BIF) which allowed us to synchronise data during connection outages.

Tokyo 2020 Olympics

Key features:

Integrating historical data and content with live feed technology means we are able to give the fans the full Olympic narrative. Some key features include:

  • Fully integrated live scores, schedules and results.
  • Legacy match and player data.
  • Rankings and qualification data.
  • Dedicated news and social feeds.
  • Augmented data taking ODF’s feed direct from the venue and BWF’s API data feed.
  • Historical Olympic galleries.

With Japan as the host and the country producing some of the world’s best players, we are sure to generate even more attention and deliver yet another resounding Olympic story.

Tokyo 2020 Olympics

96 Digital brought a unique combination of creativity, design, as well as technical and project management skills to deliver a suite of integrated, data driven web solutions for BWF. An impressive traffic growth in the last 24 months is ample proof that the solutions and content provide meaningful user journeys which help us deliver and maintain the quality expectations of our internal stakeholders and fans.”


Thomas Lund – Secretary General, Badminton World Federation
Tokyo 2020 Olympics