Los Angeles Lakers

Los Angeles Lakers, as one of the most valuable sports franchise in the world, has an enormous fanbase in China. We helped develop the social strategy and content for the Lakers to communicate and engage with millions of Lakers fans in China.

HSBC World Tour

Los Angeles Lakers (Weibo social platform)

We helped develop China-focused social media strategies and content schedules aligned with the various activity calendars we’d identified. Developing and launching various campaigns on Weibo to engage fans, NBA league and broadcasters in China, including Chinese New Year Greeting Videos. Posting real-time content before, during and after the Lakers games to build credible audience throughout the NBA seasons.

Lakers Social Media

We developed comprehensive social media reports on a regular basis, including the key social metrics, fanbase demographics and an overview of the Chinese digital landscape in general. Reports were used to refine and develop upcoming content and posts to further the reach and engagement of fans.

Lakers Social Media

Outcome:

  • Achieved an increase of 3.5 million new followers in 2 years (150% increase)
  • Positioned the Lakers’ Weibo account as the official information outlet for Chinese fans
  • Enriched and diversified the social content on Weibo
  • Developed strong connections with key sports influencers and platforms in China
Lakers Social Media

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