HSBC BWF World Tour

The HSBC BWF World Tour is the most elite badminton series ever developed and delivers the largest prize money in the sport’s history.

HSBC World Tour

HSBC BWF World Tour (Digital Flagship Platform)

BWF and HSBC wanted to showcase the scale and prominence of the tour; the elite players; and the history from its inauguration in 2018 and beyond with a unique destination platform and a dedicated finals channel.

The HSBC BWF World Tour is a circuit of 26 tournaments attracting the world’s top-ranked players.

The annual season’s grand finale held in Guangzhou, China in December includes only the top eight players in each of the five disciplines across the tour, with dedicated English & localised Chinese platforms for the HSBC BWF World Tour Finals.

HSBC World Tour

We carefully studied the unique HSBC branding for the platform; the event-level suffix development; and then expertly knitted this into a new platform. We built super-light technology since the site(s) are the cornerstone of badminton and would continue to provide huge amount of interest and ultimately, large traffic consumption.

HSBC World Tour

Key features:

  • Brand integration UI and touchpoints.
  • Interactive Live scores, results and stats for each match.
  • Dedicated event pages to show previous tour-level results from legacy data.
  • Augmented page and section renders based on event status.
  • Interactive global map showing all events.
  • A separate dedicated microsite platform for the year ending World Tour Finals held in Guangzhou China with localisation English & Chinese.

As we continue to support and manage the services, both World Tour and World Tour Finals platforms are being hailed as huge successes, continuing to break traffic records as the tour progresses on its 5-year journey.

HSBC World Tour

96 Digital brought a unique combination of creativity, design, as well as technical and project management skills to deliver a suite of integrated, data driven web solutions for BWF. An impressive traffic growth in the last 24 months is ample proof that the solutions and content provide meaningful user journeys which help us deliver and maintain the quality expectations of our internal stakeholders and fans.”


Thomas Lund – Secretary General, Badminton World Federation
HSBC World Tour