Prove your Arsenal passion (Digital Activation & Facebook Campaign)
The 8-week long campaign was centred on a Facebook app to determine which country – Vietnam, Japan or Indonesia – had the most passionate fans. Each fan-post creates points for the country and the most influential user gets flights, tickets and accommodation in London to see Arsenal play.
We pushed huge traffic volumes through a localised microsite we developed, and this came from our in-house competitions. Prizes included signed shirts, photos & stadium tickets, and we also partnered with the largest online media platforms to deliver news and competition offers.